Inventors:
YUME, INC. - , US
Jayant Kadambi - Palo Alto CA, US
Matthew Shaver - Fremont CA, US
Yogesh Dandekar - Cupertino CA, US
Assignee:
YUME, INC. - Redwood City CA
International Classification:
G06Q 30/02
Abstract:
A video display apparatus including a processor, non-volatile memory coupled to the processor storing binary code segments, an Internet interface coupled to the processor, and a video display coupled to the processor capable of displaying an advertisement received via the Internet. Example binary code segments include client code segments, board support package (BSP) code segments, player support package (PSP) code segments, application support package (ASP) code segments, and application code capable of interacting with the client code segments and the ASP code segments. A multi-platform advertising system provides a web server for concurrently communicating with two or more display devices to derived demographics of a common user for the purpose of delivering a targeted video advertisement.