Resumes
Resumes
Media Director At M&C Saatchi Mobile
View pagePosition:
Media Director at M&C Saatchi Mobile
Location:
New York, New York
Industry:
Marketing and Advertising
Work:
M&C Saatchi Mobile - Greater New York City Area since Oct 2012
Media Director
Ansible Mobile - San Francisco Bay Area Jun 2011 - Oct 2012
Group Head of Media Solutions
Carat - San Francisco Bay Area Nov 2009 - Jun 2011
Digital Media and Innovations Supervisor
PHD Media - San Francisco Bay Area Jul 2008 - Nov 2009
Senior Digital Strategist
Universal McCann - San Francisco Bay Area May 2007 - Jul 2008
Interactive Media Planner
Media Director
Ansible Mobile - San Francisco Bay Area Jun 2011 - Oct 2012
Group Head of Media Solutions
Carat - San Francisco Bay Area Nov 2009 - Jun 2011
Digital Media and Innovations Supervisor
PHD Media - San Francisco Bay Area Jul 2008 - Nov 2009
Senior Digital Strategist
Universal McCann - San Francisco Bay Area May 2007 - Jul 2008
Interactive Media Planner
Education:
University of California, Berkeley
National University of Singapore
National University of Singapore
Skills:
Mobile Strategy
Digital Media
Mobile Advertising
Advertising
Integrated Marketing
ROI Optimization
Team Building
Emerging Media Strategy
Account Management
Digital Media Integration
Mobile Marketing
Online Advertising
Advertising Operations
Contract Negotiation
Technology
Digital Media
Mobile Advertising
Advertising
Integrated Marketing
ROI Optimization
Team Building
Emerging Media Strategy
Account Management
Digital Media Integration
Mobile Marketing
Online Advertising
Advertising Operations
Contract Negotiation
Technology
Interests:
Swimming, Water Polo, Real Estate, Investing
Honor & Awards:
AdWeek's Top 10 Digital Media Buyers (30 and Under)
Awards:
Top 10 Digital Media Buyers (30 and Under)
AdWeek
Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we look at 10 buyers 30 and under who are capitalizing on the best possible usages of the myriad media outlets available to get their clients’ messages to consumers in creative ways. Gabriel Cheng, associate media director Ansible Mobile, San Francisco Cheng, 26, leads mobile media efforts for IPG’s mobile marketing agency. He supervises a number of major accounts, including Johnson & Johnson brands and Intuit, home to TurboTax. He graduated from the University of California at Berkeley, where his school-selected roommate was the notoriously talentless American Idol contestant.
Silver Mobile Lion
Cannes
Mobile Lions will reward the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
Best Location-Based Campaign Finalist for J&J Benadryl
Digiday Mobi Award
Best Mobile Advertising for Intel
IAB MIXX Awards
Best Mobile Marketing Campaign for Intel
OMMA
Best In-App Advertising for Intel - Silver
MMA SMARTIES
AdWeek
Perhaps more than any other agency department, media is a place where young hustlers—go-for-broke buyers and planners who have grown up playing across digital platforms—can make a mark. Below we look at 10 buyers 30 and under who are capitalizing on the best possible usages of the myriad media outlets available to get their clients’ messages to consumers in creative ways. Gabriel Cheng, associate media director Ansible Mobile, San Francisco Cheng, 26, leads mobile media efforts for IPG’s mobile marketing agency. He supervises a number of major accounts, including Johnson & Johnson brands and Intuit, home to TurboTax. He graduated from the University of California at Berkeley, where his school-selected roommate was the notoriously talentless American Idol contestant.
Silver Mobile Lion
Cannes
Mobile Lions will reward the best creative work which lives on or is activated by a mobile device, app or mobile web. The judging criteria will be based on creativity and the idea, execution (usability, user experience, craft and design), relevance to the mobile platform and results (level of user engagement and any quantifiable outcomes).
Best Location-Based Campaign Finalist for J&J Benadryl
Digiday Mobi Award
Best Mobile Advertising for Intel
IAB MIXX Awards
Best Mobile Marketing Campaign for Intel
OMMA
Best In-App Advertising for Intel - Silver
MMA SMARTIES
Gabriel Cheng
View pageLocation:
Staten Island, NY
Gabriel Cheng
View page
Gabriel Cheng Staten Island, NY
View pageWork:
American Red Cross in Greater New York
New York, NY
Mar 2004 to Oct 2010
Emergency Services Responder/ Field Operation Supervisor
American Airlines
Aug 1999 to Jul 2006
NJ Essex County OEM
Jan 2006 to Jun 2006
Assistance for Disaster Services (Internship)
Sears, Roebuck & Company
Queens, NY
1998 to Aug 1999
Customer Services & Sales Floor Coordinator
New York, NY
Mar 2004 to Oct 2010
Emergency Services Responder/ Field Operation Supervisor
American Airlines
Aug 1999 to Jul 2006
NJ Essex County OEM
Jan 2006 to Jun 2006
Assistance for Disaster Services (Internship)
Sears, Roebuck & Company
Queens, NY
1998 to Aug 1999
Customer Services & Sales Floor Coordinator
Education:
Gibbs College of Livingston
Livingston, NJ
2003 to Jun 2006
AAS in Criminal Justice
Aviation High School
Long Island City, NY
1995 to Jun 1999
High School Diploma
Livingston, NJ
2003 to Jun 2006
AAS in Criminal Justice
Aviation High School
Long Island City, NY
1995 to Jun 1999
High School Diploma