Yuanying Xie

20190179827, Jun 13, 2019

Feb 19, 2019

16/279789

- Mountain View CA, US
Yuanying Xie - Sunnyvale CA, US

G06F 16/2457
G06F 16/9535
G06F 16/248
G06F 16/28
G06F 16/2455

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for affinity based ranking of native applications. In one aspect, a method includes accessing application affinity data for a user device from which a query was received, receiving a set of search results that each identify a respective resource determined to be responsive to the query, wherein one or more of the search results are a native application search results that each include a deep link to a respective one of the native applications installed on the user device from when the query was received, for each of the native application search results, determining the affinity score of the native application, adjusting the search results based on the affinity scores to generate an adjusted set of search results, and providing, to the user device, the adjusted search results.

20180285932, Oct 4, 2018

Mar 31, 2014

14/231114

- Mountain View CA, US
Yuanying Xie - Sunnyvale CA, US

Google Inc. - Mountain View CA

G06Q 30/02

In a method and system for matching advertisement duration to content duration, a user request for a content item is received, a content duration of the content item is identified, and at least one advertisement that has a duration commensurate with the duration of the content item is obtained. The advertisement is provided along with the content item for presentation to the user.

20180165259, Jun 14, 2018

Feb 9, 2018

15/893531

- Mountain View CA, US
Yuanying XIE - Sunnyvale CA, US

G06F 17/22
G06F 17/30

Aspects of the subject technology relate to systems and methods for sharing links which include user input. A first web page is displayed in a web browser, where the first web page is associated with a first universal resource locator and includes at least one input element. One or more user entries are received to form a filled-in web page, where each entry is associated with an input element of the at least one input element. Each received user entry is converted into a respective string value. A second universal resource locator is generated based on the string values and the first universal resource locator, where the second universal resource locator, when processed, generates a second web page corresponding to the first web page and having at least one input element filled in based on the second URL.

20180082340, Mar 22, 2018

Aug 29, 2013

14/013534

- Mountain View CA, US
Yuanying Xie - Mountain View CA, US

Google Inc. - Mountain View CA

G06Q 30/02

Video ads that play in connection with the presentation of requested videos can generally be skipped if the content consumer is not interested in watching the ad. However, it is common that the content consumer will let the ad play, but focus attention on a different task (e.g., checking email) until the requested content begins. A determination can be made based on input to a user interface that the presentation of the ad does not have the attention of the content consumer. In response, the presentation can be paused. If the user is not interested in watching the ad, the ad can be skipped, but if the user is interested, the ad will not be missed. Such can mitigate unnecessary expenses for advertisers where their ads are played, but ignored by the content consumer.

20170132688, May 11, 2017

Sep 13, 2013

14/027125

- Mountain View CA, US
Yuanying Xie - Mountain View CA, US

Google Inc. - Mountain View CA

G06Q 30/06
G06Q 50/00

A system and method is disclosed for pricing a product recommendation made in a social network. A value or reward is determined for a user's recommendation of a product within a social network based on multiple factors, including a level of influence in a social network for the user within a predetermined area of interest, a level of interest in the area of interest for a target audience, and consumer responsiveness to a product category for the product. An auction-related user interface provides vendors of the product the ability to select users tor product recommendations based on a determined impact of those product recommendations and the value or reward to be provided for the recommendations.

20160328752, Nov 10, 2016

Jan 24, 2014

14/356260

- Mountain View CA, US
Yuanying Xie - Mountain View CA, US

G06Q 30/02
G06Q 50/00
G06F 17/30

Methods, systems and apparatus include computer programs encoded on a computer-readable storage medium for creating a campaign. A method includes: identifying a repository of content, the repository including a plurality of content items, each indexed by a hashtag that is associated with a respective content item; receiving a search query from an entity associated with a brand, the query including one or more of a hashtag, category, or brand; retrieving content from the repository based on the search query; presenting the content to the entity and receiving a selection of one or more content items from the presented content for inclusion in a campaign; arid creating a campaign including generating one or more creatives based on the selection for distribution based on selection criteria associated with the campaign.

20160306801, Oct 20, 2016

Apr 14, 2016

15/099209

- Mountain View CA, US
Yuanying Xie - Sunnyvale CA, US

G06F 17/30

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for affinity based ranking of native applications. In one aspect, a method includes accessing application affinity data for a user device from which a query was received, receiving a set of search results that each identify a respective resource determined to be responsive to the query, wherein one or more of the search results are a native application search results that each include a deep link to a respective one of the native applications installed on the user device from when the query was received, for each of the native application search results, determining the affinity score of the native application, adjusting the search results based on the affinity scores to generate an adjusted set of search results, and providing, to the user device, the adjusted search results.

20150348097, Dec 3, 2015

Jan 24, 2014

14/356227

- Mountain View CA, US
Yuanying Xie - Mountain View CA, US

G06Q 30/02
G06Q 50/00
G06F 17/30

Methods, systems and apparatus include computer programs encoded on a computer-readable storage medium for generating a creative. A method includes receiving input from a content sponsor including one, or more of a keyword, a topic, a vertical, or a subject identifying one or more hashtags associated with the input; generating a creative for an advertising campaign based at least in part, on the identified one or more hashtags, wherein generating includes using at least one hashtag as content in the creative; providing the creative to the content sponsor for approval; and receiving an indication of approval and using the creative in a campaign associated with the content sponsor.