Resumes
Resumes
Sham Kakade Phones & Addresses
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Boston, MA
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New York, NY
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224 W Galer St APT B, Seattle, WA 98119
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Cambridge, MA
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Philadelphia, PA
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Chicago, IL
Publications
Us Patents
Personalized Web Search Ranking
View pageUS Patent:
20100268710, Oct 21, 2010
Filed:
Apr 21, 2009
Appl. No.:
12/427656
Inventors:
Alexander L. Strehl - Astoria NY, US
Sharad Goel - New York NY, US
John Langford - White Plains NY, US
Sham Kakade - Chicago IL, US
Sharad Goel - New York NY, US
John Langford - White Plains NY, US
Sham Kakade - Chicago IL, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06F 17/30
US Classification:
707732, 707E17017
Abstract:
A system and method for personalized search ranking may use a user's feedback to immediately reorder search results for this particular user so as to improve click-through rate. Upon receiving a query including one or more words, a search engine may identify a list of search results and display the search results on a search result page. A machine-learning module may collect information about a user's browsing activities on the result page, update estimates of relevance of the search results, and reorder the search result list to personalize it for the user.
Dynamic Mechanism For Selling Online Advertising Space
View pageUS Patent:
20110258052, Oct 20, 2011
Filed:
Apr 16, 2010
Appl. No.:
12/761549
Inventors:
Sham M. Kakade - Philadelphia PA, US
Ilan Lobel - Cambridge MA, US
Hamid Nazer Zadeh - Cambridge MA, US
Ilan Lobel - Cambridge MA, US
Hamid Nazer Zadeh - Cambridge MA, US
Assignee:
Microsoft Corporation - Redmond WA
International Classification:
G06Q 30/00
US Classification:
705 1469, 705 37, 705 144
Abstract:
A dynamic mechanism for selling online advertising space may involve computing allocation rules and pricing structures to align incentives of seller and bidders. Based on initial valuations reported by multiple advertisers, an advertising platform may compute entrance fees to be charged to each advertiser who enters into a contract for allocation of an advertising space over multiple allocation cycles. Based on an initial valuation reported by an advertiser, an advertising platform may compute an entrance fee to be charged to the advertiser as a lump sum or subscription fee, determine whether to allocate the advertising space to the advertiser in multiple successive allocation cycles, and compute allocation payment amounts to be charged to the advertiser when the advertiser receives allocations. Through appropriate construction of these computations, incentives may be aligned such that advertisers benefit from truthful reporting of valuations.