Rebecca I Bleibaum

1000 King St, Santa Rosa, CA 95404

Market Research

Dragonfly Sci
President and Chief, Sensory Intelligence
Tragon Corporatio Jun 1988 - Jun 2017
Chief Sensory Officer
University of California, Davis - School of Education Jun 1988 - Jun 2017
Food Science and Technology Leadership Board Member
Astm International Oct 2011 - Sep 2013
Past Chair
Uc Davis Extension Oct 2011 - Sep 2013
Co-Developer and Instructor, Applied Sensory and Consumer Science Certificate Program

Washington University In St. Louis 1990
Masters, Master of Arts, Psychology University of California, Davis - Graduate School of Management 1983
Bachelors, Bachelor of Science

Sensory Evaluation
Customer Insight
Marketing Research
Quantitative Research
Product Development
Consumer Behaviour
Product Innovation
Focus Groups
Strategy
Segmentation
Food Science
Statistics
Consumer Products
Qualitative Research
Descriptive Analysis
Consumer Product Testing
Sensory
Predictive Modeling
Food
Fmcg
Survey Design
Consumer Insight
Consumer Behavior
Food Industry
Food Safety
Leadership
Market Research
Customer Segmentation Strategy
Product Segmentation
Cross Functional Team Leadership
Ethnography
Fast Moving Consumer Goods
Food and Beverage

Science and Technology
Children
Arts and Culture
Education

Santa Rosa, CA

Santa Rosa, CA