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Rajesh Koduru

from Cupertino, CA
Age ~42
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Connected to:
Chandra S Koduru, 55Nitish Koduru, 41Shyam S Koduru, 48Nand K Kodwani, 56Janet A Kody, 73Polly F Kody, 70Rachel L Kody, 42Johnathan Koe, 71Maria A Koe, 62Vivian L Koe, 58

Rajesh Koduru Phones & Addresses

  • 20202 Northcove Sq, Cupertino, CA 95014
  • Sunnyvale, CA
  • San Jose, CA
  • Santa Clara, CA
  • Richardson, TX

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Us Patents

System For Search Bid Term Selection

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US Patent:
20120089456, Apr 12, 2012
Filed:
Oct 6, 2010
Appl. No.:
12/899252
Inventors:
Ankur Gupta - Sunnyvale CA, US
Arun Kumar Gnanamani - Mountain View CA, US
Rajesh Koduru - Sunnyvale CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06Q 30/00
US Classification:
705 1445, 705 1446
Abstract:
A system is disclosed for selecting bid terms for search advertising. A bid term selection tool includes a processor to execute an algorithm to provide suggested bid terms. The algorithm includes a cosine similarity function, a modified cosine similarity function, a penalty factor function, and an expected revenue function. The bid term selection tool aggregates the function of the algorithm for potential bid terms and compares the totals for the potential bid terms to select a relevant bid term.
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Rajesh Koduru from Cupertino, CA, age ~42 Get Report