Search

Leslie K Yeh

from Burlingame, CA
Age ~43
Get Report
Also known as:
Leslie Kikuno Inamasu Yeh, Leslie Kikuno Lnamasu Yeh, Leslie K Inamasu, Leslie Kikuno Inamasu
Phone and address:
2505 Valdivia Way, Burlingame, CA 94010
(808) 258-1143
Related to:
Stephanie B Ejabat, 55Chinchin Yeh, 74Kenneth S Inamasu, 70Darcie M Inamasu, 70Johnny J Yeh, 43May Yeh, 73Melvyn T Minami, 86Marc M Inamasu, 39
Connected to:
Agatha L Yeh, 74Anny C Yeh, 43Au C Yeh, 66Barry Yeh, 38Chester Yeh, 58Chung P Yeh, 47Dorothy W Yeh, 89Eugene Yeh, 45Faye Y Yeh, 63Greta Yeh, 65

Leslie Yeh Phones & Addresses

  • 2505 Valdivia Way, Burlingame, CA 94010 (808) 258-1143
  • Honolulu, HI
  • New York, NY
  • Stanford, CA

Resumes

Resumes

Leslie Yeh Photo 1

Editor At City Weekend

View page
Position:
Editor at City Weekend
Location:
Shanghai City, China
Industry:
Publishing
Work:
City Weekend - Shanghai, China since Aug 2011
Editor
Conde Nast - New York, New York Jan 2011 - May 2011
Editorial Intern at Gourmet Live
Mediashop PR - New York, New York Jan 2011 - Apr 2011
PR Intern
City Weekend - Shanghai, China Oct 2009 - Jun 2010
Freelance Reporter
Eastwei Relations - Shanghai, China Oct 2009 - May 2010
PR Assistant
Education:
Columbia University - Graduate School of Journalism 2010 - 2011
M.S., Journalism University of Washington 2004 - 2008
Bachelors of Arts, Accounting
Languages:
Mandarin, Intermediate French
Leslie Yeh Photo 2

Strategic Planning Analyst

View page
Work:

Strategic Planning Analyst
Leslie Yeh Photo 3

Leslie Yeh

View page

Publications

Us Patents

Determining And/Or Using Location Information In An Ad System

View page
US Patent:
7668832, Feb 23, 2010
Filed:
Apr 12, 2004
Appl. No.:
10/823508
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Qian - Sunnyvale CA, US
Mark Rose - Los Altos CA, US
Assignee:
Google, Inc. - Mountainview CA
International Classification:
G06F 17/30
US Classification:
707 10, 705 10, 7071041
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e. g. , position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area.

Determining And/Or Using Location Information In An Ad System

View page
US Patent:
7680796, Mar 16, 2010
Filed:
Sep 3, 2003
Appl. No.:
10/654265
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Qian - Sunnyvale CA, US
Assignee:
Google, Inc. - Mountainview CA
International Classification:
G06F 17/30
G06F 1/00
US Classification:
707 10, 7071041, 705 10
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information, such as country, region, metro area, city or town, postal zip code, telephone area code, etc. is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e. g. , position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information.

Using Location-Specific Price And/Or Performance Information In An Ad System

View page
US Patent:
8086630, Dec 27, 2011
Filed:
Jan 25, 2010
Appl. No.:
12/693274
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Oian - Sunnyvale CA, US
Mark Rose - Los Altos CA, US
Assignee:
Google, Inc. - Mountain View CA
International Classification:
G06F 17/30
US Classification:
707770, 705 144
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e. g. , position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area.

Using Location-Specific Price And/Or Performance Information In An Ad System

View page
US Patent:
8549033, Oct 1, 2013
Filed:
Jan 25, 2010
Appl. No.:
12/693274
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Oian - Sunnyvale CA, US
Mark Rose - Los Altos CA, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06F 17/30
US Classification:
707770, 705 144
Abstract:
The usefulness and the performance of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e. g. , position) arbitration. Such location information may be associated with price information and/or ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area.

Using Location Information From A Request To Control Ad Serving

View page
US Patent:
8560388, Oct 15, 2013
Filed:
Oct 31, 2011
Appl. No.:
13/285885
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Qian - Sunnyvale CA, US
Mark Rose - Los Altos CA, US
Assignee:
Google Inc. - Mountain View CA
International Classification:
G06Q 30/00
G06F 7/00
US Classification:
705 1443, 707748
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. For example, location information may be used in ad relevancy determination, and in attribute (e. g. , position) arbitration. Such location information may be associated with price information, such as a maximum price bid, and/or with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Tools may be provided to enter and/or modify location information, such as location-dependent targeting information and price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e. g.

Tracking Location-Specific Ad Performance

View page
US Patent:
20120109744, May 3, 2012
Filed:
Oct 31, 2011
Appl. No.:
13/285856
Inventors:
Leslie YEH - Mountain View CA, US
Sridhar RAMASWAMY - Cupertino CA, US
Zhe QIAN - Sunnyvale CA, US
Mark ROSE - Los Altos CA, US
International Classification:
G06Q 30/02
US Classification:
705 1445, 705 1441
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.

Using Location-Specific Ad Creatives And/Or Ad Landing Pages In An Ad System

View page
US Patent:
20120116884, May 10, 2012
Filed:
Oct 31, 2011
Appl. No.:
13/285832
Inventors:
Leslie Yeh - Mountain View CA, US
Sridhar Ramaswamy - Cupertino CA, US
Zhe Qian - Sunnyvale CA, US
Mark Rose - Los Altos CA, US
International Classification:
G06Q 30/02
US Classification:
705 1458
Abstract:
The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. For example, location information may be used in ad relevancy determination, and in attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid, and/or with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Tools may be provided to enter and/or modify location information, such as location-dependent targeting information and price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information.
Control profile
Leslie K Yeh from Burlingame, CA, age ~43 Get Report