Karen L Polcaro

14 Lakeside Dr, Groton, MA 01450

Marketing And Advertising

Northeastern University Mar 2008
Master of Science, Masters Rhode Island School of Design 2006
Rhode Island School of Design Jun 2002

Writing
Positioning
Merchandise
Variance Analysis
Consulting
Market
Seeding
Channel
Envision
Concept Development
Sales
Relationship Marketing
Community
Trend Analysis
Commercialization
Articulate
Sales Operations
Market Research
Outlets
Digital Marketing
Merchandising
Executive Positions
Photo Shoots
Programming
Buyers
Work Ethic
Construction
Interpersonal Communication
Temporary Placement
Cross Functional Team Leadership
Event Management
Scholarships
Product Management
Direct Mail
Organizational Communication
Trend
Shoot
Procurement
Brand Strategy
Management
Art Direction
Design
Feasibility Studies
Public Relations
Marketing Communications
Today Show
Inventory Management
Lifestyle
Planograms
Fixture
Spaces
Twitter
Fixtures
Envisioning
Composed
Programmers
Direct Mail Pieces
Boston
Publications
Strategic Partnerships
Public Speaking
B2B
Execution
Brand Development
Launch Products
Qualification
Private Label
Visual Communication
Profit
Gaps
Press Releases
Gym
Messaging
Consumer
Diy
Forecasting
Brochures
Timing
Print Advertising
English
Photography
B2B Marketing
Sage Act
Engineering
Reports
Concept Design
Strategy
Media Planning
Purchased
Branding
Sold
Mass
Microsoft Office
Strategies
Workouts
Hearing
Testing
Product Literature
Product Strategy
Training
Concord
Community Outreach
Campaign Management
Vintage Clothing
Love
Press
Outlines
End Users
Intranet
Scripting
Project Management
Product Development
Trains and Add Rails
Research
Articles
Results Driven
Line Management
Web Traffic
Stakeholders
Pop
Start Up Ventures
Copywriting
Journalists
Empower
Webmaster Services
Mobilize
R&D
Analysis
Campaigns
C Level
Print
Marketing Research
Advertising Agency
Product Marketing
B2C
Concepts
Website Development
Demographics
Social Media
Promotional
Sap
Brand Marketing
Workout
Sports
Online Marketing
Layers
Coordination
Retail
Graphic Design
Applications
New Business Opportunities
Web Design
Communication
Schedules
Web Development
Shape
Landscaping
Advertising
Strategic Planning
Safety
Workshops
Html
Previews
Attractive
Visibility
Marketing
Sales Trainings
Marketing Professional
In Person
Project
Newsletters
Rollout
House
Supports
Strategic Communications
Cradle
Pitch
Presentations
Media
Pricing
Websites
Internal Audit
Habits
Packaging
E Commerce
Credibility
Well Rounded
Stakeholder Analysis
Purchasing
Conceived
Magazines
Executive Management
Portfolio
Trade Shows
Sporting Goods
Graphics
Warehousing
Blogging
Sales Channel
Gold
Testers
Prevention
Academic
Fitness
Integrated Marketing
Marketplace
Software
Adams
Mac
Margin Improvement
Product Lifecycle Management
Video
Facebook
Profiles
Phase
Project Portfolio Management
Canada
Proposal Writing
Manufacturing
Highlighting
Collateral
Compelling
Financial Analysis
Art Exhibitions
Marking
Creative Direction
Light
Budgets
Customer Engagement
Trading
Marketing Strategy
Supply Chain
Adobe Creative Suite
Delivery
Large Projects
Lotus
Employee Benefits
Coordinated
Selling
Databases

Fitness EM/Empower

Jun 2013 to 2000
Product Marketing Manager
Fitness EM
Uxbridge, MA
Feb 2011 to Jun 2013
Brand Marketing Communications Manager
ADAMS
Concord, MA
Oct 2006 to Nov 2010
Advertising, Design, and Marketing Strategy
Erland Construction, Inc
Burlington, MA
Jul 2002 to Oct 2006
Visual Communications Specialist

Northeastern University
Boston, MA
Mar 2006 to Mar 2008
MS in Communication
Rhode Island School of Design
Providence, RI
Sep 1998 to Jun 2002
BFA in English

graphic design, project management, Adobe Creative Suite, Microsoft Office, some web development