US Patent:
20170091826, Mar 30, 2017
Inventors:
Joseph Neustein - Sherman Oaks CA, US
International Classification:
G06Q 30/02
Abstract:
A time-related system for promoting retail sales based on the buyer's birthday, wherein the month and day of birth are read as an hour and a minute respectively. This marries the calendar birthday to a specific time on a digital clock and expands the traditional annual birthday promotional opportunity to a daily opportunity. Experienced by every person twice per day, local time at the point of sale, this birthday-minute is in one embodiment used to promote and automatically discount purchases made during that minute or within a few minutes grace period thereof. In another embodiment, the birthday-minute may be extended to become a birthday-hour, expanding the system to the entire hour for all buyers born in the correlated month. In another embodiment, this system creates a direct connection and multiple opportunities for commerce with the buyer through daily contact related to his or her birthday-minute.