Inventors:
Joseph T. Guith - Atlanta GA, US
Leonard F. Antao - Smyrna GA, US
Gerard E. Insolia - Atlanta GA, US
Anthony J. Phillips - Marietta GA, US
H. Brock Kolls - Alpharetta GA, US
Assignee:
THE COCA-COLA COMPANY - Atlanta GA
International Classification:
G06Q 30/00
Abstract:
A method includes implementing a loyalty program in a defined environment. The defined environment is associated with a defined group of consumers. The loyalty program is associated with a product. The method also includes providing a loyalty reward to a consumer of the defined group of consumers in response to the consumer interacting with a product in the defined environment. The method further includes determining a loyalty reward redemption opportunity based on at least one common attribute associated with the defined group of consumers.
