Inventors:
Stephen D. Messer - Mt. Kisco NY, US
Jianhao Meng - Cos Cob CT, US
Cheryl Ho - San Francisco CA, US
Assignee:
Linkshare Corp. - New York NY
International Classification:
G06Q 20/00
Abstract:
A novel communications network tracks and manages Merchant and Affiliate promotional efforts in a seamless, integrated fashion. Operative characteristics include central control over promotional Java-based presentations or similar to be easily applied across a broad network of connected Affiliate sites. The system accomplishes this, in part, by providing a selective API for use in wrapping the promotional links. In accordance with this protocol, these links may be hosted by the Clearinghouse or Merchant, and sourced from a variety of third-party vendors.