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Jason Lopatecki

from Mill Valley, CA
Age ~48
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Also known as:
Jason I
Phone and address:
740 Edgewood Ave, Mill Valley, CA 94941
Related to:
Alma RolfsMichael J Lopatecki, 77
Connected to:
Gary W Lopater, 39Lawrence E Lopater, 84Marla B Lopater, 58Sanford E Lopater, 76Natalia V Lopatiouk, 41Ricky Lopatin, 97David E Lopatkovich, 76David P Lopatofsky, 73Thomas D Lopatowski, 50William X Lopatriello, 70

Jason Lopatecki Phones & Addresses

  • 740 Edgewood Ave, Mill Valley, CA 94941
  • San Francisco, CA
  • Fairfield, CA
  • 601 I St, Benicia, CA 94510
  • Rohnert Park, CA

Work

Company: Tubemogul, inc. 2008 Position: Cso

Education

Degree: Bachelor of Science (BS) School / High School: University of California, Berkeley 1994 to 1998 Specialities: EECS

Skills

Mobile Devices • Analytics • Advertising • Web Applications • Web Video • Strategic Partnerships • Digital Media • Entrepreneurship • Video

Industries

Computer Software

Resumes

Resumes

Jason Lopatecki Photo 1

Founder - Chief Executive Officer

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Location:
San Francisco, CA
Industry:
Computer Software
Work:
TubeMogul, Inc. since 2008
CSO
Education:
University of California, Berkeley 1994 - 1998
Bachelor of Science (BS), EECS
Skills:
Mobile Devices
Analytics
Advertising
Web Applications
Web Video
Strategic Partnerships
Digital Media
Entrepreneurship
Video

Business Records

Name / Title
Company / Classification
Phones & Addresses
Jason Lopatecki
President
ILLUMENIX, INC
106 Parnassus Ave #3, San Francisco, CA 94117
80 Swan Way SUITE 320, Oakland, CA 94621

Publications

Us Patents

Method And Apparatus For Passively Monitoring Online Video Viewing And Viewer Behavior

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US Patent:
20110029666, Feb 3, 2011
Filed:
Oct 14, 2010
Appl. No.:
12/904552
Inventors:
Jason LOPATECKI - San Francisco CA, US
Adam Rose - San Pablo CA, US
John Hughes - Lafayette CA, US
Brett Wilson - Alameda CA, US
International Classification:
G06F 15/16
US Classification:
709224
Abstract:
Various user behaviors are passively monitored and recorded when a user/viewer interacts with a network video player, e.g. a web video player, while watching an online video clip. For one embodiment, a data collection agent (DCA) is loaded to the player and/or to a web page that displays the video clip. The DCA passively collects detailed viewing and behavior information without requiring any specific input or actions on the part of the user. Indications of user preferences are inferred by user actions leading up to viewing the video, while viewing the video, and just after and still related to viewing the video. The DCA periodically sends this information to a central server where it is stored in a central database and where it is used to determine preference similarities among different users. Recorded user preference information may also be used to rate a video itself.

Video Viewer Targeting Based On Preference Similarity

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US Patent:
20110225608, Sep 15, 2011
Filed:
May 19, 2011
Appl. No.:
13/111705
Inventors:
Jason LOPATECKI - San Francisco CA, US
Adam ROSE - San Pablo CA, US
John HUGHES - Lafayette CA, US
Brett WILSON - Alameda CA, US
International Classification:
H04N 7/00
US Classification:
725 34
Abstract:
Presentation of a video clip is made to persons having a high probability of viewing the clip. A database containing viewers of previously offered video clips is analyzed to determine similarities of preferences among viewers. When a new video clip has been watched by one or more viewers in the database, those viewers who have watched the new clip with positive results are compared with others in the database who have not yet seen it. Prospective viewers with similar preferences are identified as high likelihood candidates to watch the new clip when presented. Bids to offer the clip are based on the degree of likelihood. For one embodiment, a data collection agent (DCA) is loaded to a player and/or to a web page to collect viewing and behavior information to determine viewer preferences. Viewer behavior may be monitored passively by different disclosed methods.

Real-Time Bidding System That Achieves Desirable Cost Per Engagement

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US Patent:
20200013095, Jan 9, 2020
Filed:
Sep 16, 2019
Appl. No.:
16/572299
Inventors:
- San Jose CA, US
John M. Trenkle - Albany CA, US
John Hughes - Lafayette CA, US
Adam Rose - San Pablo CA, US
Jason Lopatecki - San Francisco CA, US
International Classification:
G06Q 30/02
Abstract:
Systems and methods are disclosed for optimizing an online advertising campaign both before the campaign begins, and dynamically during the campaign. Optimizations are performed comparatively between a plurality of MPs (Media Properties) based on their relative cost-per-engagement. Comparisons are performed by first stack ranking MP inventory including any of sites, feeds, and verticals, based on cost per engagement. Once ranked, scores are assigned to the targeted inventory and a mean score is determined. Then, the inventory is rated as high, normal, or low impact based on their scores compared with the mean and a standard deviation for all scores. Higher impact sites with scores at least a standard deviation above the mean are initially favored, and the MP targeting strategy is dynamically adjusted during the campaign based on periodically re-evaluating the MP rankings, frequencies of engagement, and campaign progress relative to fulfillment in an allotted run time.

Planning And Executing A Strategic Advertising Campaign

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US Patent:
20190191223, Jun 20, 2019
Filed:
Feb 19, 2019
Appl. No.:
16/279741
Inventors:
- San Jose CA, US
Jason Lopatecki - San Francisco CA, US
Justin K. Sung - Berkeley CA, US
Greg Collison - Oakland CA, US
David Innes-Gawn - Vallejo CA, US
International Classification:
H04N 21/81
H04N 21/442
H04N 21/2668
H04N 21/258
G06Q 30/02
H04N 21/2547
Abstract:
Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.

Conducting Dynamic Media Lift Studies Concurrently With Operating Online Advertising Campaigns

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US Patent:
20190080350, Mar 14, 2019
Filed:
Nov 14, 2018
Appl. No.:
16/191081
Inventors:
- San Jose CA, US
Boaz Ram - Sunnyvale CA, US
Jason Lopatecki - San Francisco CA, US
International Classification:
G06Q 30/02
Abstract:
Systems and methods are disclosed for conducting media lift studies for online advertising concurrently with operating an advertising campaign. While operating an advertising campaign for a first advertiser/client focused primarily on a set of intended ads and a specific targeted viewer audience, a non-intended ad is occasionally substituted to run in an ad slot, and is tracked as belonging to the first advertiser/client. The non-intended ad can be for example one of: an ad for a second advertiser/client; an alternate ad for the first advertiser/client; or a blank/unrelated ad. After the campaign, attribution results for the intended ads are adjusted according to those for non-intended ads to provide an indication of net media lift resulting from the intended ads—typically at no additional cost to the first advertiser/client. Analysis results may also be compared between different attribution data providers to determine which provide the more accurate attribution data.

Systems And Methods For Conducting Dynamic Media Lift Studies Concurrently With Operating Online Advertising Campaigns

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US Patent:
20170076320, Mar 16, 2017
Filed:
Nov 19, 2015
Appl. No.:
14/946525
Inventors:
- Emeryville CA, US
Boaz Ram - Sunnyvale CA, US
Jason Lopatecki - San Francisco CA, US
International Classification:
G06Q 30/02
Abstract:
Systems and methods are disclosed for conducting media lift studies for online advertising concurrently with operating an advertising campaign. While operating an advertising campaign for a first advertiser/client focused primarily on a set of intended ads and a specific targeted viewer audience, a non-intended ad is occasionally substituted to run in an ad slot, and is tracked as belonging to the first advertiser/client. The non-intended ad can be for example one of: an ad for a second advertiser/client; an alternate ad for the first advertiser/client; or a blank/unrelated ad. After the campaign, attribution results for the intended ads are adjusted according to those for non-intended ads to provide an indication of net media lift resulting from the intended ads—typically at no additional cost to the first advertiser/client. Analysis results may also be compared between different attribution data providers to determine which provide the more accurate attribution data.

Systems And Methods For Planning, Executing, And Reporting A Strategic Advertising Campaign For Television

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US Patent:
20170055043, Feb 23, 2017
Filed:
Oct 19, 2016
Appl. No.:
15/297841
Inventors:
- Emeryville CA, US
Jason Lopatecki - San Francisco CA, US
Justin K. Sung - Berkeley CA, US
Greg Collison - Oakland CA, US
David Innes-Gawn - Atwater CA, US
International Classification:
H04N 21/81
G06Q 30/02
H04N 21/258
H04N 21/2668
H04N 21/442
Abstract:
Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.

Systems And Methods For Planning, Executing, And Reporting A Strategic Advertising Campaign For Television

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US Patent:
20160117718, Apr 28, 2016
Filed:
May 19, 2015
Appl. No.:
14/716737
Inventors:
- Emeryville CA, US
Jason Lopatecki - San Francisco CA, US
Justin K. Sung - Berkeley CA, US
Greg Collison - Oakland CA, US
David Innes-Gawn - Vallejo CA, US
International Classification:
G06Q 30/02
H04N 21/81
H04N 21/442
Abstract:
Systems and methods are disclosed for planning, executing, reviewing, and reporting the results of an advertising campaign to be run on TV. A demand-side platform receives ad slot opportunities from TV programming sources, and analyzes the ad slots to produce a prioritized list of placement opportunities for the advertising campaign to be presented to advertiser/clients. Each ad slot is analyzed with respect to past viewership data and with respect to desired targeting characteristics that may include conventional age and gender targeting, or additionally strategic targeting characteristics. Scores are established for each ad slot with respect to numbers of projected on-target impressions and/or a cost for projected on-target impressions. The scores are sorted to produce the prioritized list. Projected results can be viewed with respect to any or all of network, day, and daypart. After a campaign has completed, viewership data representing actual results is acquired, processed, and reported.
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Jason Lopatecki from Mill Valley, CA, age ~48 Get Report