Resumes
Resumes
Itai Brickner Phones & Addresses
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600 Alvarado St, San Francisco, CA 94114 (415) 824-0699
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4251 23Rd St, San Francisco, CA 94114
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Albany, CA
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Brisbane, CA
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600 Alvarado St, San Francisco, CA 94114 (415) 812-2403
Work
Position:
Service Occupations
Education
Degree:
Associate degree or higher
Publications
Us Patents
System And Method For Real-Time Web Page Context Analysis For The Real-Time Insertion Of Textual Markup Objects And Dynamic Content
View pageUS Patent:
7822743, Oct 26, 2010
Filed:
Aug 10, 2007
Appl. No.:
11/891436
Inventors:
Assaf Henkin - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Henit Vitos - San Francisco CA, US
Benny Friedman - Los Altos CA, US
Itai Brickner - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Henit Vitos - San Francisco CA, US
Benny Friedman - Los Altos CA, US
Itai Brickner - San Francisco CA, US
Assignee:
Kontera Technologies, Inc. - San Francisco CA
International Classification:
G06F 7/00
US Classification:
707726, 707636, 707660, 707710
Abstract:
A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user.
System And Method For Real-Time Web Page Context Analysis For The Real-Time Insertion Of Textual Markup Objects And Dynamic Content
View pageUS Patent:
20050149395, Jul 7, 2005
Filed:
Oct 28, 2004
Appl. No.:
10/977352
Inventors:
Assaf Henkin - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Henit Vitos - San Francisco CA, US
Benny Friedman - Los Altos CA, US
Itai Brickner - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Henit Vitos - San Francisco CA, US
Benny Friedman - Los Altos CA, US
Itai Brickner - San Francisco CA, US
Assignee:
Kontera Technologies, Inc. - San Francisco CA
International Classification:
G06F017/60
G06F007/00
G06F017/30
G06F007/00
G06F017/30
US Classification:
705014000, 707003000
Abstract:
A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.
Techniques For Facilitating On-Line Contextual Analysis And Advertising
View pageUS Patent:
20100138271, Jun 3, 2010
Filed:
Aug 10, 2007
Appl. No.:
11/891437
Inventors:
Assaf Henkin - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
International Classification:
G06Q 30/00
G06F 17/30
G06F 17/30
US Classification:
705 10
Abstract:
Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
Techniques For Facilitating On-Line Contextual Analysis And Advertising
View pageUS Patent:
20100138451, Jun 3, 2010
Filed:
Apr 3, 2007
Appl. No.:
11/732694
Inventors:
Assaf Henkin - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
International Classification:
G06Q 30/00
G06F 17/30
G06F 7/00
G06F 17/30
G06F 7/00
US Classification:
707803
Abstract:
Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.
Techniques For Facilitating On-Line Contextual Analysis And Advertising
View pageUS Patent:
20100138452, Jun 3, 2010
Filed:
Aug 10, 2007
Appl. No.:
11/891435
Inventors:
Assaf Henkin - San Francisco CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
Yoav Shaham - San Francisco CA, US
Itai Brickner - San Francisco CA, US
Trond Grenager - San Francisco CA, US
Daniel Klein - Alameda CA, US
International Classification:
G06Q 30/00
G06F 7/00
G06F 17/30
G06F 7/00
G06F 17/30
US Classification:
707803
Abstract:
Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc.