Gerard P Hastings

The consequences of childhood obesity are serious and far reaching, with both physical and psychological components that add to its complexity. Childhood Obesity: Contemporary Issues provides an up-to-date account of the increase of obesity in children, its causes, and its prevention. The expert edi...

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship betw...

For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its ...

Keith Vaughan (1912-77) was a major figure in post-war British art who is known for his searching portraits of the male nude and his association with the Neo-Romantic painters. This book provides for the first time a definitive, illustrated account of his life and work, exploring his wide-ranging ac...

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are j...

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs.This popular introductory textboo...

Social Marketing: From Tunes to Symphonies by Hastings, Gerard, Domegan, Chri...

First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.