Inventors:
Yury A. Izrailevsky - Hayward CA, US
Anand Biligiri Subba Rao - Santa Clara CA, US
Ramkumar Rajendran - Redmond WA, US
Sunil Nagaraj - Sunnyvale CA, US
Nanda Kumar Jayakumar - Santa Clara CA, US
Georgiy Goldenberg - Palo Alto CA, US
Joonsuk Bae - Menlo Park CA, US
Kian-Tat Lim - Palo Alto CA, US
Assignee:
Yahoo! Inc. - Sunnyvale CA
International Classification:
G06F 15/173
US Classification:
709224, 709203, 709204, 709245, 709238, 709225, 709223, 709235, 455 6711, 370459, 370331
Abstract:
A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.