Inventors:
- New York NY, US
Diahanna Post - San Francisco CA, US
David Wong - New York NY, US
Jonathon Wells - Tampa FL, US
Oana Dan - New York NY, US
International Classification:
G06Q 30/02
Abstract:
Methods, apparatus, and articles of manufacture are disclosed to correct age misattribution. Example disclosed methods include, for a plurality of candidate models, determining a first score for the candidate model based on audience member records stored in a first memory, determining a second score for the candidate model based on the audience member records stored in the first memory; and determining a third score based on a weighted average of the first score and the second score, the third score representative of the accuracy of the corrective model. The example methods include selecting one of the plurality of candidate models to be an age-correction model based on the third score. The example methods include correcting, based on the selected age-correction model, an age associated with the media impression stored in a second memory, the media impression indicative of a person being exposed to media presented by a media presentation device.