US Patent:
20170011418, Jan 12, 2017
Inventors:
Claude Denton - Lexington MA, US
Per Anders Sandell - Boston MA, US
Amit Deepak Adur - Chino Hills CA, US
Brittney Katherine Exline - Brighton MA, US
Derek J. Yimoyines - Winchester MA, US
John Joseph Clyde - Seattle WA, US
International Classification:
G06Q 30/02
Abstract:
A system is provided for ingesting existing advertising networks and/or advertising campaigns. According to some embodiments, advertising networks and/or campaigns comprise thousands of digital based advertisements or placements, that are constantly being called by content provider systems, constantly being delivered to hundreds of thousands of end user computer systems, accompanied by constantly updating reporting data and analytic data to manage the placements. Various embodiments, are specially configured to enable users to capture existing placement information (e.g., user interface design elements, execution rules, attribution information, etc.) and translate the existing digital objects from a variety of platforms, formats, etc. into a commonly managed interface and enhanced data structure. Translation into the enhanced data structure enables automatic management conventional systems cannot deliver.