US Patent:
20080306819, Dec 11, 2008
Inventors:
Pavel Berkhin - Sunnyvale CA, US
Chad Carson - Cupertino CA, US
Ashvin Kannan - Sunnyvale CA, US
Darshan Kantak - Pasadena CA, US
Sebastian Lahaie - Cambridge MA, US
Christopher LuVogt - San Francisco CA, US
Jan Pedersen - Los Altos Hills CA, US
David M. Pennock - Monroe Township NJ, US
Tong Zhang - Tuckahoe NY, US
Assignee:
YAHOO! INC. - Sunnyvale CA
International Classification:
G06Q 30/00
Abstract:
The present invention is directed towards systems and methods for ranking and providing advertisements in a position auction. The method of the present invention comprises receiving a search query and selecting at least one keyword based upon the search query. A list containing at least one keyword based upon the search query is returned and a list comprising at least one bid corresponding to the returned list of keywords is retrieved. A priority score corresponding to each bid is computed and used to rank the list of bids. Advertisements are then provided corresponding to a plurality of the highest ranking bids.