Christopher J Frausto

Saint Charles, IL

Market Research

News America Marketing
Director, Client Insights
Ipsos Asi Apr 2011 - Oct 2016
Vice President, Ad and Brand Research
Ipsos Asi Jul 2005 - Apr 2011
Director, Ad Tracking and Brand Equity
Nielsen Aug 2003 - Jul 2005
Operations Director
Nielsen Aug 2002 - Aug 2003
Director, Client Transitions

University of Notre Dame - Mendoza College of Business 2000 - 2002
Master of Business Administration, Masters University of Notre Dame 1986 - 1990
Bachelors, Bachelor of Business Administration, Marketing

Brand Equity
Advertising Research
Marketing Research
Quantitative Research
Market Research
Nielsen
Data Analysis
Customer Insight
Analysis
Marketing Strategy
Segmentation
Consumer Behaviour
Competitive Analysis
Analytics
Strategy
Marketing
Market Analysis
Client Services
Product Innovation
Quantitative Analytics
Online Research
Questionnaire Design
Consumer Products
Pricing Strategy
Market Intelligence
Qualitative Research
Integrated Marketing
Fmcg
Cross Functional Team Leadership
Primary Research
Focus Groups
Report Writing
Forecasting
Pricing
Survey Research
Brand Development
Spss
Positioning
Brand Architecture
Survey Design
Business Insights
Consumer Insight
Competitive Intelligence
Shopper Marketing
Brand Management
Brand Tracking
Syndicated Data Analysis
Category Analysis
Management