US Patent:
20200394233, Dec 17, 2020
Inventors:
- San Francisco CA, US
Akshay Patil - Foster City CA, US
Chandra Cherukuri - San Francisco CA, US
Navin Viswanath - San Mateo CA, US
Sokratis Papafloratis - Thessaloniki, GR
Vijay Kalyanaraman - Sunnyvale CA, US
Vikas Tawari - Santa Clara CA, US
International Classification:
G06F 16/954
G06Q 10/06
G06Q 30/02
H04L 29/08
G06F 16/958
Abstract:
Encouraging broader engagement with a target publisher's content by balancing on-site topic engagement. Responsive to receiving notification of a recipient's request of an item of content from the target publisher, the on-site and off-site content consumption history of the recipient is analyzed. For each of a plurality of topics, historic engagement with on-site and off-site content is measured. Deficient topics having better off-site engagement than on-site engagement are detected. Content comprising links to items of content available from the target publisher which are characterized by deficient topics is selected and sent to the recipient. In an embodiment, the supplemental content comprises a plurality of links to other web pages on the target publisher's website which are sent to the recipient browser before the requested item of content finishes loading.