Inventors:
Rohit Shenoy - Stoughton MA, US
Pieter J. Mosterman - Framingham MA, US
Bella G. Teverovsky - Brookline MA, US
John Fluet - Sudbury MA, US
Craig Dowley - Franklin MA, US
Assignee:
The MathWorks, Inc. - Natick MA
International Classification:
G06F 10/60
Abstract:
Business management methods for on-demand trial based marketing and sales are introduced. Using on-demand trial technology, usage metrics can be automatically generated by tracking the usage of specific products and corresponding duration. Usage metrics and other data are automatically processed to qualify and channel leads to pertinent categories in sales and marketing. The present invention facilitates a more directed effort to investigate leads and makes the information of customers available for follow-up that has higher prospective sales potential. The present invention may also be used to dispatch pre-release reports automatically to a vendor.