Barbara E Salami

Associate Director, Global Commercial Analytics & Insights at Shire Pharmaceuticals

Greater Philadelphia Area

Pharmaceuticals

Shire Pharmaceuticals since Feb 2011
Associate Director, Global Commercial Analytics & Insights
Bristol Myers Squibb Dec 2006 - Feb 2011
Lead, Marketing Analytics
AstraZeneca Jun 2005 - Dec 2006
Sr. analytics consultant, Managed Markets Insights
Aetna, Inc. - PBM Division Aug 2003 - Jun 2005
Sr. Consultant
ProSanos Inc Mar 2002 - Jun 2004
Biomedical Engineer

Pennsylvania State University - SMEAL Business School 2007 - 2009
University of Pennsylvania - The Wharton School 2004 - 2005
Drexel University

Google Analytics
Relationship Management
Social Media Marketing
Analytics
Relationship Marketing
Direct Marketing
Digital Marketing
Marketing Strategy
Web Analytics
Emarketing
Integrated Marketing
Cross-functional Team Leadership
Marketing Analytics
Pharmaceutical Industry
Data Analysis
Multi-channel Campaign Management
Media Optimization
Market Research
Vendor Management
Team Leadership
Competitive Intelligence
Management
Strategic Planning
Leadership
Analysis
Web Marketing

539 Grayson Ln, Harleysville, PA

Pharmaceuticals

Gsk
Senior Director, Customer Experience Optimization, Us Pharma
Gsk Jan 2018 - Feb 2019
Head, Digital and Customer Experience Optimization, Us Pharma
Stem Dragons Jan 2018 - Feb 2019
Co-Founder
Gsk Jul 2015 - Dec 2017
Global Director and Head, Multi-Channel Analytics and Insights
Shire Feb 2014 - Jun 2015
Global Director, Digital Platforms and Analytics

Columbia University In the City of New York 2014 - 2014
Nyu Stern School of Business 2014 - 2014
Penn State University 2007 - 2009
Master of Business Administration, Masters The Wharton School 2005 - 2005
Drexel University 1997 - 2001
Bachelors, Bachelor of Science, Biomedical Engineering Penn State Smeal College of Business
Master of Business Administration, Masters

Analytics
Strategy
Segmentation
Digital Marketing
Market Research
Cross Functional Team Leadership
Pharmaceutical Industry
Integrated Marketing
Management
Marketing
Crm
Leadership
Direct Marketing
Marketing Strategy
Strategic Planning
Multi Channel Marketing
Product Launch
Customer Insight
Google Analytics
Competitive Analysis
Strategic Partnerships
Marketing Management
Market Analysis
Web Analytics
Data Analysis
Vendor Management
Brand Management
Relationship Management
Social Media Marketing
Team Leadership
Customer Relationship Management
Analysis
Competitive Intelligence
Relationship Marketing
Digital Media
Sales Effectiveness
Marketing Analytics
Online Marketing
Predictive Analytics
Marketing Research
Web Marketing
Emarketing
Multi Channel Campaign Management
Media Optimization
Database Marketing
Global Marketing

Children
Education
Economic Empowerment