Ayyappan H Sankaran

7716248, May 11, 2010

May 15, 2006

11/433456

Jayant Kadambi - Mountain View CA, US
Ayyappan Sankaran - San Jose CA, US
Yogesh Dandekar - Fremont CA, US
Vijay Kaushik - Fremont CA, US
Murali Shankar - San Jose CA, US

Yume Inc. - Redwood City CA

G06F 17/30

707793

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content () received from a plurality of content providers, determining a set of rules based on a criterion () and sending the content and the set of rules () separately. At a receiver end, the set of rules are applied to the content () to obtain a resulting content and the resulting content is displayed () on a display unit.

7853601, Dec 14, 2010

Dec 27, 2007

11/964725

Jayant Kadambi - Mountain view CA, US
Ayyappan Sankaran - San Jose CA, US

Yume, Inc. - Redwood City CA

G06F 17/30
G06F 7/04

707749, 707809

The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.

7853617, Dec 14, 2010

Mar 14, 2010

12/723657

Jayant Kadambi - Mountain View CA, US
Ayyappan Sankaran - San Jose CA, US
Yogesh Dandekar - Fremont CA, US
Vijay Kaushik - Fremont CA, US
Murali Shankar - San Jose CA, US

Yume, Inc. - Redwood City CA

G06F 17/30

707793

A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content () received from a plurality of content providers, determining a set of rules based on a criterion () and sending the content and the set of rules () separately. At a receiver end, the set of rules are applied to the content () to obtain a resulting content and the resulting content is displayed () on a display unit.

7945555, May 17, 2011

Dec 27, 2007

11/964711

Ayyappan Sankaran - San Jose CA, US
Jayant Kadambi - Mountain view CA, US
Matthew D Shaver - Fremont CA, US

Yume, Inc. - Redwood City CA

G06F 7/20
G06F 17/30
G06Q 30/00

707710, 707739, 707740, 707748, 705 10, 705 1452

The present invention provides method and system for categorizing a content published on Internet. The method comprising gathering one or more feeds associated with the content. The method further comprises extracting contextual information from the one or more feeds. Thereafter, the content is categorized into one or more general web-based categories belonging to a set of general web-based categories. The categorizing step further comprises performing a semantic analysis of the contextual information that yields a keyword string. The content is classified into the one or more general web-based category based on the keyword string. Finally, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based category is translated to a pre-defined category that is relevant to an end user.

20060277151, Dec 7, 2006

May 15, 2006

11/433455

Ayyappan Sankaran - San Jose CA, US
Jayan Ramankutty - Fremont CA, US
Jayant Kadambi - Mountain View CA, US

G06Q 99/00

705059000

A method and a system for securely transmitting a digital content in a digital right management (DRM) network, the method comprising partitioning the digital content into a plurality of fragments. The method further comprises associating each fragment with a license key. Each fragment is encrypted with the corresponding license key and are sent to an electronic device in response to receiving a request for the digital content.

20080005126, Jan 3, 2008

Jan 8, 2007

11/620733

Ayyappan Sankaran - San Jose CA, US
Jayant Kadambi - Mountain view CA, US

G06F 17/30

707 10

A system and a method for managing one or more multimedia contents is provided. The method includes bookmarking one or more multimedia contents. The method further includes storing one or more bookmarks in a server in response to bookmarking one or more multimedia contents. A bookmark corresponds to a multimedia content. Thereafter, one or more multimedia contents are accessed using one or more bookmarks stored in the server. Accessing one or more multimedia contents using one or more bookmarks facilitates in monetizing one or more advertisements associated with one or more multimedia contents.

20080005655, Jan 3, 2008

Jan 8, 2007

11/620732

Ayyappan Sankaran - San Jose CA, US
Jayant Kadambi - Mountain view CA, US

G06F 15/00

7155001

A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.

20080052157, Feb 28, 2008

Oct 13, 2006

11/549120

Jayant Kadambi - Mountain View CA, US
Ayyappan Sankaran - San Jose CA, US

G06Q 30/00

705 14

A method of dynamically managing an advertising campaign over an internet protocol based television network, the method comprising the steps of: customizing the advertising campaign based on predetermined customization parameters; in response to customizing, providing a budgeting information for the advertising campaign based on budgeting parameters and displaying a content with the advertisement in a real time based on the advertising campaign.