Andrew R Shripka

Wabash, IN

Food Production

Meijer - Grand Rapids, MI since Oct 2012
Director, Meijer Grocery Brands
Kellogg Company - Battle Creek, MI Aug 2011 - Oct 2012
Senior Brand Manager, Special K Cereal & Nutrition Portfolio
Kellogg Company - Battle Creek, MI Aug 2010 - Aug 2011
Senior Brand Manager, Kellogg's Krave U.S. Launch
Kellogg Company - Battle Creek, MI Jun 2008 - Aug 2010
Brand Manager, Pop-Tarts
ConAgra Foods - Naperville, IL Jun 2007 - Jun 2008
Brand Manager, Summer Brands Portfolio

Northwestern University - Kellogg School of Management 2001 - 2003
Purdue University 1994 - 1998

Brand Management
Marketing Strategy
Competitive Analysis
Strategy
Cross Functional Team Leadership
Marketing
Product Development
Market Research
Fmcg
Social Media Marketing
Advertising
Market Planning
P&L Management
Management
Income Statement
Product Marketing
Brand Development
Segmentation
Social Media
Digital Marketing
Brand Architecture
Customer Insight
Consumer Products
P&L
Event Marketing Strategy
Retail
Private Label
Natural Foods
Organic Products
Leadership
Integrated Marketing
Product Innovation
Stuff That Matters
Simplifying Complexity
Curiosity
Persistence

Disney
Kellogg's
The Gap
Itunes
Indiana Pacers
Target (Company)
How I Met Your Mother (Tv Series)
Harley Davidson
Parenting
Country Music
Sprite
Walmart
Pat Green
Kellogg School of Management
Chicago Cubs
Northwestern University

Gold Reggie Award - Best Experiential Marketing Effort (Pop-Tarts World)
Promotion Marketing Association
Additional winners: Gold: Ford Motor Co. (Drive One 4 UR School) Silver: Coca-Cola Co. (FIFA World Cup Trophy Tour)
Gold Reggie Award - Best Local/Regional Market Effort (Pop-Tarts World)
Promotion Marketing Association
Additional Winners: Silver: Nestle-Dreyer's (The Skinny Cow "Perfect Cup") Bronze: MasterCard (MasterCard Priceless NYC)
Silver Reggie Award: Best Age-Specific Initiative (Pop-Tarts World)
Promotion Marketing Association
Additional Winners: Gold: Vidalia Onion Committee (Ogres & Onions: Shrek) Bronze: General Mills (Betty Crocker Fruit Snacks "Win One, Give One")
Gold PRO Award - Best Use Of Event Marketing (Pop-Tarts World)
Promo Magazine
Additional Winners: Silver: Coca-Cola Co. (We Like Coca-Cola Village) Bronze: Coca-Cola Co. (Coca-Cola Recycle Pop-Up Store) Honorable Mention: 20th Century Fox ('24' Marathon & Fan Fest)
Silver PRO Award - Best Campaign Generating Brand Awareness (Pop-Tarts World)
Promo Magazine
Additional Winners: Gold: 7-Eleven (Slurpee Unity Tour) Bronze Place: HBO (Boardwalk Empire) Honorable Mention: Bare Escentuals (Tour of America)
Silver PRO Award - Best Creative (Pop-Tarts World)
Promo Magazine
Additional Winners: Gold: 7-Eleven (Slurpee Unity Tour) Bronze: LG Electronics (Text Ed With Jane Lynch) Honorable Mention: Procter & Gamble (Tide Loads of Hope Haiti)
Bronze PRO Award - Most Innovative Communication Strategy (Pop-Tarts World)
Promo Magazine
Additional Winners: Gold: Asics (Support Your Marathoner) Silver: American Airlines (LAXstraordinary) Honorable Mention: EA Sports (Madden '11 & Doritos: Change the Game)