A beverage cup holder for cooling and heating the contents in the cup by using he vehicle air conditioning system including a cup holder with a securing attachment at one end to secure the cup holder to the Dash air vent outlets of the automotive air conditioning system. When the cup holder is attached to the air conditioning system outlet, the air flow coming out of the air conditioning system is directed directly onto the cup holder and thus regulates the temperature by cooling or heating of the beverage therein.