But why are they doing so well in the UK at a time when the anti-obesity message seems to be everywhere? "There are two massive trends in food right now one is health, the other is indulgence, and both are similar in size," says Rob Ward, a food marketing expert. "It's a bit of a myth that we're a
Actually, says Rob Ward, this is an essential part of the brand. "Another of the big trends in food is trust, because there has been a massive breakdown. What you are seeing is a demonstration of the product being made, and when you see that, you trust it more."