Jeffrey C Walter

This book moves marketing into a new phase of financial accountability. Written by Don E. Schultz and Jeffrey S. Walters, it enables marketers to finally answer the nagging question, "What do I get for my brand communication dollars?" A key part of the book is the easy-to-follow spreadsheet that ena...

The first book of long fiction by an African to be published in English, this novel tells the story of a young woman of the Vai people in Liberia. Guanya Pau, betrothed as a child to a much older, polygamous man, flees her home rather than be forced into marriage, and the novel recounts her subsequ...

Though small among its woodpecker relatives, the Red-cockaded Woodpecker poses a huge dilemma for its human neighbors. Uniquely adapted to live in the old-growth pine forests of the southeastern United States, the Red-cockaded Woodpecker has nearly disappeared as the forests have been cleared for ag...